WOMEN ENTREPRENEURS: CONFRONTING THE REALITIES

Anushree Kalla / 24-Jul-2020

India is a hub of startup ventures, and every entrepreneurship journey comes with its pros and cons.
"SUCCESS DOESN"T COME FROM WHAT YOU DO OCCASIONALLY. IT COMES FROM WHAT YOU DO CONSISTENTLY."
With consistent efforts, the majority of the women are entering into the corporate and business world and breaking the stereotypical dominance and taboos. They are leaving their mark across the globe with their perfect business mindset. As the percentage of women entrepreneurs are rising, hurdles and challenges are clearly seen on the tables. From their home kitchen to the office desk. From a successful women entrepreneur to a newbie in the modern marketplace, female leaders face many challenges to secure their business worth and position.

FUNDS FREEDOM?
Finance is the first step in starting the entrepreneurship voyage.
"A WOMEN"S BEST PROTECTION IS THE MONEY OF HER OWN."
To own the success in her favour, she faces many challenges. From starting her business venture to investment setups, she is trailed off by people. As per 2014 reports, less than 3% of companies with venture capital fundings had female CEO.

ERROR IN NETWORKING:
In this red-blooded masculine society, men"s red face in anger is acceptable, but still, girls with red stains are considered weak. With various resources available, it is easy for a man to communicate regardless of time, place or circumstance. But when it comes to women, they not only face professional glitch but also personal trauma. For them, it is not easy to build wireless networks on a larger scale and bring out successful ventures by appropriate networking. There is no force powerful than a woman determined to rise. But they are in a constant see-saw to maintain the equilibrium between what they think and what they speak out.

SECURITY AT PERIL:
For an entrepreneur, work and time go hand-in-hand, irrespective of their age and gender. Any idea can bloom anytime to further foster their business plans and any strategy can hit their mindset to further explore their business. We admit it or not, but this patriarchy system allows the men to have their freedom in either dusk or dawn, but the striking clock in the midnight is an alarming call for women to not step out with their belongings in order to protect themselves. Ambitious women with open-minded family, friends, and colleagues are still apprehensive to parade outside their house after midnight. Their business files and thousands of work e-mails are active in the day time and after that their security is in peril.

PROPER EXPOSURE?
"AMAZING THINGS HAPPEN WHEN WOMEN HELP WOMEN."
But because of the lack of exposure, many female leaders miss out great opportunities to further bolster their business and brand. Any strategic conference is headed by male-driven leaders and because of less subjection and chances, women exhibit dilemma.

SUCCESS PARAMETER- FAMILY"S HAPPINESS:
For women, her work, workplace, and family play an equal role. But as per society norms, her success is judged every minute. It is based on how happy her family is?! If her husband is strong and successful, she is triumphant. If her kids are happy, she is victorious. But if she moves frontwards, breaks the generational stereotypes, and expands her business profile, "rude" and "ignorant" are the common terms to define her. It is not always the case but most of the times, this is the harsh reality women faces.

MENTAL BREAKDOWN:
A women"s brain is active 24/7. They are constantly planning different business moves, maintaining cordial relations, innovating new business designs along with the new dishes in the kitchen. They are working to the core and on every single path, they are proving their worth. This state of mind is none less than a mental breakdown for successful female eminent professionals. As per the various podcasts and different surveys, amid corona crisis, the majority of the female entrepreneurs were mentally exhausted.
Challenges and hardships are part of any successful venture. And this harsh reality is lived by many female leaders. It is their time to step out of this system and have a ready-made response to shut small-minded people. Their talent is their biggest asset. Never let other people tell what they already know. It is their time to flip the switch.